A Comparative Study of Customer Preferences for Telecommunication Technologies in Pakistan

Authors

  • Muhammad Saadi University of Central Punjab
  • Rabeel Manzoor Lahore Electric Supply Company (LESCO)
  • Waqas Tariq Toor Khwaja Fareed University of Engineering and Information Technology (KFUEIT)
  • Sanika. K. Wijayasekara General Sir John Kotelawala Defence University
  • Farhat Masood Capital University of Science and Technology, Islamabad, Pakistan
  • Lunchakorn Wuttisittikulkij Chulalongkorn University

DOI:

https://doi.org/10.4186/ej.2020.24.3.129

Keywords:

telecommunication, customer preference, socio-demographics characteristics

Abstract

The telecommunication industry is a huge and ever-growing industry and it is contributing dominantly to the economy in terms of revenue generation and being one of the biggest taxpayers to the government. Telecommunication is now considered to be a basic necessity. In this paper, a study has been conducted to know the customer preferences of telecommunication technologies in Lahore, Pakistan, and also to compare different customer preferences for telecommunication technologies. From the results of our study, we have concluded that there is a great variation among people in terms of their usage of mobile phones and internet services. Furthermore, results regarding the relationship between the socio-demographic characteristics and the preference towards specific telephony and internet service providers have also been analyzed. This work is unique when the scenario of Pakistan is considered. No such study has been conducted in Pakistan to know the customer preferences in Pakistan. Some recommendations for the telecommunication operators have also been discussed which can help to know their customer needs in a better fashion.

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Author Biographies

Muhammad Saadi

Department of Electrical Engineering, University of Central Punjab, Lahore, Pakistan

Rabeel Manzoor

Lahore Electric Supply Company (LESCO), Lahore, Pakistan

Waqas Tariq Toor

Department of Electrical Engineering, Khwaja Fareed University of Engineering and Information Technology (KFUEIT), Rahim Yar Khan, Pakistan

Sanika. K. Wijayasekara

Department of Electrical Electronic & Telecommunication Engineering, General Sir John Kotelawala Defence University, Ratmalana, Sri Lanka

Farhat Masood

Department of Electrical Engineering, Capital University of Science and Technology, Islamabad, Pakistan

Lunchakorn Wuttisittikulkij

Department of Electrical Engineering, Faculty of Engineering, Chulalongkorn University, Bangkok, Thailand

Published

Vol 24 No 3, May 31, 2020

How to Cite

[1]
M. Saadi, R. Manzoor, W. T. Toor, S. K. Wijayasekara, F. Masood, and L. Wuttisittikulkij, “A Comparative Study of Customer Preferences for Telecommunication Technologies in Pakistan”, Eng. J., vol. 24, no. 3, pp. 129-136, May 2020.

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