A Comparative Study of Customer Preferences for Telecommunication Technologies in Pakistan
Keywords:telecommunication, customer preference, socio-demographics characteristics
The telecommunication industry is a huge and ever-growing industry and it is contributing dominantly to the economy in terms of revenue generation and being one of the biggest taxpayers to the government. Telecommunication is now considered to be a basic necessity. In this paper, a study has been conducted to know the customer preferences of telecommunication technologies in Lahore, Pakistan, and also to compare different customer preferences for telecommunication technologies. From the results of our study, we have concluded that there is a great variation among people in terms of their usage of mobile phones and internet services. Furthermore, results regarding the relationship between the socio-demographic characteristics and the preference towards specific telephony and internet service providers have also been analyzed. This work is unique when the scenario of Pakistan is considered. No such study has been conducted in Pakistan to know the customer preferences in Pakistan. Some recommendations for the telecommunication operators have also been discussed which can help to know their customer needs in a better fashion.
How to Cite
Authors who publish with Engineering Journal agree to transfer all copyright rights in and to the above work to the Engineering Journal (EJ)'s Editorial Board so that EJ's Editorial Board shall have the right to publish the work for nonprofit use in any media or form. In return, authors retain: (1) all proprietary rights other than copyright; (2) re-use of all or part of the above paper in their other work; (3) right to reproduce or authorize others to reproduce the above paper for authors' personal use or for company use if the source and EJ's copyright notice is indicated, and if the reproduction is not made for the purpose of sale.